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Miryam Amer - Brand Content Manager, Treatwell

Miryam Amer is a storyteller who writes like she’s got somewhere to be – sharp, unapologetically bold, and bored of beige. Always with a POV in mind.

As Brand Content Manager at Treatwell, she shapes what we say as a brand and how it shows up across 15+ markets – ensuring alignment while protecting local nuance and authenticity.

A journalist turned brand storyteller, she’s gone from fashion radio and glossy mags (TELVA) to government comms (Ministry of Industry) and corporate strategy (Telefónica/O2).

She’s evolved from Spanish copywriter to global Brand Content Manager – helping shape campaigns that move numbers and hearts. Before Treatwell, she helped launch 10+ Silicon Valley start-ups – blending PR, content, and culture to make innovation feel human (and a little cooler).

Her work lives where culture, rebellion, and commercial sense collide – where brands stop playing it safe and start sounding relatable.

“My favourite superpower? Writing. I can fly.”

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Hot on social: 7 beauty trends to book this June

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Your feed knows something you don't. Seven beauty looks have been quietly taking over, and they all have one thing in common: they're made for summer. We're talking sun-kissed colour, effortless cuts, nails that deserve their own passport stamp, and skin so fresh it looks like you've been on holiday for a fortnight. Whether you're gearing up for an actual trip or just want … [Read more...] about Hot on social: 7 beauty trends to book this June

Meet Jenny Longworth: the nail artist behind Rihanna, Harry Styles, and Treatwell’s summer Electric Mani

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Some people meet their idols on a red carpet. Jenny Longworth meets them at arm’s length, nail file in hand. She’s one of the world’s most in-demand nail artists and the creative force behind some of the boldest hands in the business, from Rihanna and Rosalía to Harry Styles and Adele. So when we set out to design summer’s ultimate Electric Mani, there was only one person … [Read more...] about Meet Jenny Longworth: the nail artist behind Rihanna, Harry Styles, and Treatwell’s summer Electric Mani

Skin burnout, breakouts and bare-faced truths: Mollie Burdell and Dr. Shireen on what your skin is trying to tell you

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Inside Clinic Ten in the heart of London, SheerLuxe’s Mollie Burdell lies back as facialist Lana works a suction wand across her face - extracting, hydrating, sculpting - all while Mollie keeps up a remarkably candid conversation about hyperpigmentation, hormonal breakouts, postpartum skin and why her husband always knows when she’s been in the bathroom too long. Joining her … [Read more...] about Skin burnout, breakouts and bare-faced truths: Mollie Burdell and Dr. Shireen on what your skin is trying to tell you

Spring 2026 Beauty Trends: the hair, nails, and brows worth booking this season

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From Bambi nails to butterfly cuts and manga lashes – here’s every trend you need to know about (and where to book them). New season, new obsessions Spring has a way of making everything feel possible. New hair? Absolutely. Nails that actually match your personality? Overdue. A brow shape that doesn’t require ten minutes of pencilling every morning? Sign us up. Every … [Read more...] about Spring 2026 Beauty Trends: the hair, nails, and brows worth booking this season

The Spring Facial Edit: 11 treatments your skin has been waiting for

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Your skin survived winter. Barely. Here are the 11 professional facials - from Hydrafacials to microneedling - that will actually bring it back, and have it looking so good you'll want to rebook before you've even left the salon. Your skin needs a spring reset (and your bathroom shelf can’t do it alone) Can we just acknowledge what winter actually does to a face? The … [Read more...] about The Spring Facial Edit: 11 treatments your skin has been waiting for